Multi Channel Marketing

Multi-channel marketing is essential for any successful business today. It is the practice of using multiple channels, such as print, digital, social media and email, to reach potential customers, deliver meaningful messages and increase revenue and engagement. It is essential that your organisation has a holistic view of all the touch points that a customer has with a brand, and ensures that all channels are working together in order to create a cohesive customer experience. 

As a print marketing company, we understand the importance of combining old and new marketing channels to reach customers and prospects. In today’s digital age, multi-channel marketing has become increasingly challenging, with more channels than ever available to target new and unique customer segments.

While digital marketing channels have many advantages, such as their ability to reach large audiences quickly and cost-effectively, they cannot replace many of the unique benefits that print marketing offers. 

We believe that print marketing is an essential component of every multi-channel marketing strategy, and here’s why:

1. Print marketing creates a sense of credibility and trust.

   In a world where we are bombarded with digital messages daily, print marketing can help cut through the noise and establish credibility and trust with your target audience. For example, a high-quality brochure or direct mail piece can help to showcase your brand’s products or services in a way that digital channels cannot.

   The investment required in print and direct channels demonstrates a purposeful investment in the message, it is not a quick-to-fire email, thought and attention has been paid to the communication.
   
   

2. Reach audiences who are not as active or engaged with digital channels.

   While many people are active on social media and other digital channels, there are still multiple demographics that are not engaged or do not trust these channels. This could include older demographics, those with limited internet access, or those who simply prefer to engage with print materials. By incorporating print marketing into your multi-channel strategy, you can reach these audiences and ensure your message is heard.

   In a world where digital channels are ubiquitous, print marketing materials can provide a refreshing change of pace. Younger generations who are familiar with receiving hundreds of emails and social media notifications a day can often appreciate the novelty of receiving a physical piece of mail or a brochure in the mail. This novelty can help to capture their attention and create a memorable experience with the brand.
   

3. Drive traffic to digital channels.

   While print marketing is valuable on its own, it can also be used to drive traffic to digital channels. For example, a direct mail piece could include a QR code that leads to a landing page, encouraging recipients to learn more and take action online. This can help to increase engagement with your brand across multiple channels. Carrying the customer from the physical to the digital world increases the chances of ultimately converting. The links between channels have never been smoother.

Multi-channel marketing is essential in today’s digital age, and print marketing should be integrated as a core product. By incorporating print marketing into your multi-channel strategy, you can reach new audiences, establish a sense of credibility and trust, and drive traffic to your digital channels. 

At Eastern Press,  we understand the unique benefits that print marketing offers and can help you to create high-quality print materials that will enhance your multi-channel marketing efforts.